Diva came to us with an identity that didn’t relate to their target user or product. We created an identity that’d make users feel more secure when staking ETH.
Diva is a platform for Ethereum liquid staking that uses distributed validators
Who is Diva
Truly decentralized
Backed by A&T Capital, Metaweb, and Gnosis, Bankless, OKX Ventures, DCV, and many others.
Diva aims to provide truly decentralized staking, moving past today’s centralized delegated pools.
Visual Direction
Calm blues, sturdy shapes and liquid corners give the secure but smooth feeling users want when trusting a platform with their money.
Calm blues, sturdy shapes and liquid corners give the secure but smooth feeling users want when trusting a platform with their money.
Calm blues, sturdy shapes and liquid corners give the secure but smooth feeling users want when trusting a platform with their money.
Calm blues, sturdy shapes and liquid corners give the secure but smooth feeling users want when trusting a platform with their money.
The Logo
Nodes, liquidity, and ETH
The logo relates clearly to what Diva is all about, and flows well into the rest of Diva’s brand assets.
Illustrations
The logo’s nodes worked perfectly for illustrating how Diva’s tech works.
Iconography
A vibrant ecosystem
The logo’s versatility also allowed for beautiful product logos to stem from it. Using purple as another accent color made differentiating between Diva’s ecosystem easier.
Web Design
When crafting the landing page we used Diva’s blue and purple accent colors to differentiate stakers and node operators, making it simpler for users to navigate.
