Diva came to us with an outdated identity and landing page that didn’t relate to their target user or product. We created an identity that’d make users feel more secure when staking ETH.

Diva is a platform for Ethereum liquid staking that uses distributed validators

Who is Diva

Truly decentralized

Backed by A&T Capital, Metaweb, and Gnosis, Bankless, OKX Ventures, DCV, and many others.

Diva aims to provide truly decentralized staking, moving past today’s centralized delegated pools.

Visual Direction

Calm blues, sturdy shapes and liquid corners give the secure but smooth feeling users want when trusting a platform with their money.

Calm blues, sturdy shapes and liquid corners give the secure but smooth feeling users want when trusting a platform with their money.

Calm blues, sturdy shapes and liquid corners give the secure but smooth feeling users want when trusting a platform with their money.

Calm blues, sturdy shapes and liquid corners give the secure but smooth feeling users want when trusting a platform with their money.

The Logo

Nodes, liquidity, and ETH

The logo relates clearly to what Diva is all about, and flows well into the rest of Diva’s brand assets.

Illustrations

Nodes as explanations

Nodes as explanations

The logo’s nodes worked perfectly for illustrating how Diva’s tech works.

Iconography

A vibrant ecosystem

The logo’s versatility also allowed for beautiful product logos to stem from it. Using purple as another accent color made differentiating between Diva’s ecosystem easier.

Web Design

Stakers and operators

Stakers and operators

When crafting the landing page we used Diva’s blue and purple accent colors to differentiate stakers and node operators, making it easier for users to navigate.

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