Basin Labs is building $BSN, a new reserve currency for DeFi that can be staked for real yield, borrowed against, and much more.

The team at Basin came to us with the goal of creating a new identity that feels trustworthy, secure and fluid. We worked on the project to define a new visual identity system covering their logo system, typography, color palette, product icons, and landing page.

Our design approach was a combination between the security of cool blues, bubbly text, and a liquid, overlapping style for shapes, illustrations, and icons.

“I’ve spent a lot of money on services and worked with a lot of people my few years in the entrepreneurial web3/defi space and it’s the best communication and quality I’ve come across." - nathan.eth